Made on Illustrator.
Is kinda hard to explain the joke in english... This idea of a product was originated from a pun with the word "Caixa Cênica"(the construction method of a theater stage) and "Cachaça"(a brazilian alcoholic drink made with distilled sugar cane).
It has a whole design made of a mix of a stage and a bottle, becoming a rectangular bottle, cubic fonts and the labeling colors normally used in this kind of drink. The plants are sugar canes and the golden seal of approval relates to the dead actor "Mussum", famous on Brazil by his humor career and drinking.